The Liar, The Thief
A business fable.
now available!
Eli Thompson is a project manager in Raleigh, North Carolina. He's working hard, the numbers look fine, and the business is growing. He soon finds he doesn't actually have it all figured out.
The Liar, The Thief is the story of what Eli discovers when someone finally shows him that he placed his understanding on tradition, not reality.
The Growth Paradox
More revenue, more crews, more complexity but same or worse profit. Why volume stops being the answer and what to do instead.
The Liar, The Thief
Gross margin is a liar. It can make a high-revenue business look healthy while quietly hollowing it out.
The Three Pricing Questions
What do you HAVE to charge? What CAN you charge? What SHOULD you charge? Most contractors only ever answer one. The gap between the three is where profit lives or dies.
LEARN TO SAY NO
Once you can see which jobs are building the business and which ones are bleeding it, the next skill is learning to act on that information - saying no to the wrong work with confidence.
Already have the book?
Want the same resource Eli uses to price work and understand profitability? See the links below! In addition to the basic calculator, you will find a simple Budget vs. Actual calculator and multi-project tracker.
REMEMBER: Like Eli and Henry did together, you must analyze your own situation to determine the pillars and rates that apply to your situation.
AUDIBLE RESOURCES
Listening on Audible and want the figures to reference? You can download all the figures here
